Silicon Beach Fest

Advertising Apps on Mobile Phones and Tablets

When:
August 24, 2016 @ 1:00 pm – 2:00 pm
2016-08-24T13:00:00-07:00
2016-08-24T14:00:00-07:00
Where:
Marina Del Rey Hotel - Edgewater Room
13534 Bali Way
Marina del Rey
CA 90292
Cost:
Free

Your PC rides in your pocket, and it functions differently than any other computer you’ve ever owned. What used to start with search now begins and ends with apps. Targeting, tracking, ad serving, and attribution have all turned inside out, and a tiny piece of code called an SDK can make or break your mobile marketing program. Welcome to the multiscreen, mobile-first Internet. The perils are many and the spoils are rich. This panel will decode the technology, explain the culture, and provide actionable strategies that have made brands successful in this dynamic and rapidly changing environment.

Speakers:

– Mitchell Reichgut, Jun Group, CEO (Moderator)
– Emma Witkowski, Mindshare, Senior Partner/Director, Digital Investment Lead,
– Caty Burgess, CW Network, SVP, Media
– Scott Bishoff, Fox, VP, Digital Media
– Chris Moynihan, K-Swiss Global Brands, Global Digital Marketing Manager
– Yvonne (Ip) Abt, VP, Partner, Portfolio Management at UM, who represents Sony Pictures