From Celebrities to YouTube Stars: The Power of Influence in a Digital World
13534 Bali Way
Marina del Rey
From mainstream celebrities to Vine and YouTube stars, this panel will discuss how companies are using influencer marketing to break through in today’s crowded market. Topics to be discussed include how to find the right celebrity or influencer to meet your campaign objective, how to create authentic content that is welcomed by fans, and different strategies brands are taking to successfully leverage celebrities and influencers in their marketing mix.
– David Bloom, Tubefilter Columnist, Media Strategist and Writer (Moderator)
– Philiip Hickey, Seriously, VP Marketing & Communications
– Ty Jones, WhoSay, Senior Director of Celebrity Talent
– Agnes Kozera, FameBit, Co-Founder