Silicon Beach Fest

Maximize Your Digital Fundraising Campaign by Using Marketing & Social Media

When:
August 24, 2016 @ 2:00 pm – 3:00 pm
2016-08-24T14:00:00-07:00
2016-08-24T15:00:00-07:00
Where:
Marina Del Rey Hotel - Edgewater Room
13534 Bali Way
Marina del Rey
CA 90292
Cost:
Free

In February 2016, Javon Frazier, EVP, Strategy & Business Development, Studio 71, LP and UCLA Extension Instructor, set out to raise $10,000 for their YouTube client’s project “Joking Hazard,” a card game that was developed to be the next “Cards Against Humanity.”  They started a global Kickstarter online fundraising campaign to gain awareness and raise funds for their project. In less than 6 weeks, Studio 71, LP surpassed their expectations raising over $3.2 million and garnered attention for their project that is still making headlines. They developed the campaign, oversaw all the marketing and will be handling the printing of the game they funded and the fulfillment.

Speakers:

– Javon Frazier, EVP, Strategy & Business Development, Studio 71, LP and UCLA Extension Instructor

– Rob DenBleyker, Joking Hazard, Founder

– Bilal Kaiser, UCLA Extension. Bilal has been able to deliver tremendously impactful campaigns and business-driving results. Bilal’s class on Social Media Marketing is designed to help students think beyond a tweet or Instagram post, and instead connect the dots between social media and larger business objectives. While he currently works for a premium lifestyle brand under the L’Oreal umbrella, Bilal’s career includes experience in the entertainment, publishing, non-profit and travel industries.

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