Silicon Beach Fest

Schedule

Schedule Subject to Change

Aug
22
Mon
Silicon Beach Fest 2016 Opening with the Office of LA Mayor Eric Garcetti @ Cross Campus - Downtown LA
Aug 22 @ 5:00 pm – 7:00 pm

We open our Silicon Beach Fest with a welcome from LA city officials from the Office of Los Angeles Mayor Eric Garcetti.  The first Silicon Beach Fest started five years ago in 2012, with a keynote by Eric Garcetti, who was running for mayor, at Cross Campus’ first location in Santa Monica. Eric’s keynote emphasized how LA is a perfect place for tech and startups. Eric also spoke at our fall one-day Silicon Beach Fest in Hollywood later that same year. Eric became LA Mayor, and quickly implemented several tech initiatives, including appointing a Chief Innovation and Technology Officer, Chief Data Officer, open city data, partnering with city-related apps, revamping LA City web sites and internal operations, creating an LA tech day and hackathon at City Hall, creating Entrepreneurs-in-Residence positions, speaking at SXSW, and much more.

Representatives from the Office of LA Mayor Eric Garcetti will provide an overview of these initiatives and the growth of LA tech. We will also celebrate 5 years of Silicon Beach Fest bringing together LA’s tech community.

– Michelle Garakian, Business Team, Tech Sector will give a brief overview of the Mayor’s tech initiatives and accomplishments over the past three years, and what’s next.

– A panel introducing new tech city officials will discuss tech initiatives in more details, including how to increase connections among startups, investors, and city officials and initiatives.

Downtown LA Tech Panel and Fashion Show @ CTRL Collective - Downtown LA
Aug 22 @ 7:00 pm – 9:00 pm

Meet leaders and startups in the downtown LA tech scene at this panel featuring finance, health, art, fashion speakers and more. Panelists will discuss the various tech sectors of downtown LA, networking groups, events, and more that connect the downtown community.

The panel will be followed by a Fashion Show featuring the clothing and accessories of LA tech startups, who will provide their own models for the show.

Aug
23
Tue
SBF Playa Vista Day: Open Houses in Playa Vista @ Playa Vista - various locations
Aug 23 @ 12:00 pm – 8:00 pm

Meet companies in Playa Vista, which is quickly becoming a center for LA Tech, with the most tech-related companies in a one-mile radius nationally.

Our Playa Vista Open House Day features several Playa Vista companies who will provide snacks and beverages to Silicon Beach Fest attendees. You’re welcome to attend which ever open house locations you’d like.

If you’re a Playa Vista company that would like to host an open house (provide food and drink for 50-100 attendees) email info@digitalla.net with OPEN HOUSE as subject.

Women’s Luncheon @ CTRL Collective - Playa Vista
Aug 23 @ 12:00 pm – 2:00 pm

Women and men who support women in tech are invited to our annual SBF Women’s Luncheon at CTRL Collective Playa Vista’s ivy covered patio. Complimentary lunch provided to SBF pass holders.

Women’s Luncheon presented by:

CTRL Collective

Aug
24
Wed
Startup Showcase, Semi-Finals 1 @ Marina del Rey Hotel - Main Stage
Aug 24 @ 4:00 pm – 6:00 pm

Upcoming startup founders from Silicon Beach and beyond will pitch before a panel of judges to compete for the Silicon Beach Fest – Startup Showcase Winner title. Pitches will include company product or service, revenue model, marketing / customer acquisition plan and team bios. Approximately 5-6 startups selected from the Semi-Finals 1 on Wednesday and the Semi-Finals 2 on Thursday will advance to the Finals on Friday 5-6p.

Startup Showcase grand prize package to be awarded Friday includes:

– $5K cash, presented by Media Temple
– Round trip airfare on Surf Air to its California destinations
– Round trip airfare on Air New Zealand on its LAX – London route

Startups will be announced.

Host:
– Gray Bright, Tomorrow Show, Host; IO LAB, Founder

Judges:
– Matt Kozlov, Techstars Healthcare Accelerator, Managing Director
– Chris Hill, Siemer & Associates, Principal
– Omkar Kulkarni, Cedars-Sinai Healthcare Accelerator, Director
– Noramay Cadena, Make in LA (hardware accelerator), Co-Founder and General Partner
– More judges to be added

The Power of Live Video: Facebook Live, Periscope and More @ Marina Del Rey Hotel - Edgewater Room
Aug 24 @ 12:00 pm – 1:00 pm
Track: Startups

A rock star panel of creators and influencers discuss case studies of businesses using live video and influencers.

Speakers:

– Ryan Bell, Summit.Live, Founder (Moderator)
– Lizza Morales, Actress, Reporter, Social Influencer
– Seth Shapiro, Academy of Television Arts & Sciences. Governor, Interactive Media
– Malia Probst, Reality Inspired, VR Producer
– Jon Burk, Al Roker Entertainment, Director – Content Marketing/Digital Strategy
– Veronica McGregor, NASA JPL, News and Social Media Manager

Women Funding Panel @ Marina del Rey Hotel - Main Stage
Aug 24 @ 12:00 pm – 1:00 pm

Women founders will discuss how they raised money to start their companies, and raised subsequent rounds of funding. We’ll discuss sources of funding, how to find and connect with VCs, investors, and angels, and more.

Co-Moderators:
Justine Lassoff, Tuesdaynights, Co-Founder; LOVE GOODLY, Co-Founder
Melinda Moore, Tuesdaynights, Co-Founder; Moore Media Ventures, CEO

Panelists:
– Ariel Kaye, Parachute, CEO/Founder
– Amber J. Lawson, Good Amplified, CEO
– Nanxi Liu, Enplug, CEO
– Amanda Taylor, DanceOn, CEO

Advertising Apps on Mobile Phones and Tablets @ Marina Del Rey Hotel - Edgewater Room
Aug 24 @ 1:00 pm – 2:00 pm
Track: Women

Your PC rides in your pocket, and it functions differently than any other computer you’ve ever owned. What used to start with search now begins and ends with apps. Targeting, tracking, ad serving, and attribution have all turned inside out, and a tiny piece of code called an SDK can make or break your mobile marketing program. Welcome to the multiscreen, mobile-first Internet. The perils are many and the spoils are rich. This panel will decode the technology, explain the culture, and provide actionable strategies that have made brands successful in this dynamic and rapidly changing environment.

Speakers:

– Mitchell Reichgut, Jun Group, CEO (Moderator)
– Emma Witkowski, Mindshare, Senior Partner/Director, Digital Investment Lead,
– Caty Burgess, CW Network, SVP, Media
– Scott Bishoff, Fox, VP, Digital Media
– Chris Moynihan, K-Swiss Global Brands, Global Digital Marketing Manager
– Yvonne (Ip) Abt, VP, Partner, Portfolio Management at UM, who represents Sony Pictures

How Television Fits In The Digital Conversation To Fuel Growth @ Marina del Rey Hotel - Main Stage
Aug 24 @ 2:00 pm – 3:00 pm

Growing a brand with an increasingly fragmented media landscape creates the need for marketers to look at their business on a performance based model. Consumers are watching TV differently today and multi-tasking on mobile devices while doing it.  In this discussion, you’ll learn how to best navigate through the waters of the television and digital journey. Hear first-hand how successful auto disruptor TrueCar, along with innovative global CPG marketer Jarden Consumer Solutions, and International marketer Guthy-Renker, (who recently steered a cosmetic company to a $1.2B acquisition to L’Oreal) build and grow national brands through efficient, performance driven marketing and media strategies. Presented by Icon Media Direct.

Speakers:
– Nancy Lazkani, Icon Media Direct, Inc., CEO (Moderator)
– Neeraj Gunsagar, TrueCar, Inc., Chief Marketing Officer
– Kierie Courtney, Jarden Consumer Solutions, VP/GP Global Consumer Direct
– Boris Shimanovsky, Guthy-Renker, LLC, Chief Creative Officer at Guthy-Renker, President, GRM

Bios

Neeraj Gunsagar, TrueCar, Inc., Chief Marketing Officer
Neeraj Gunsagar is the Chief Marketing Officer of TrueCar, Inc. In this role, he oversees the company’s marketing strategy, which includes consumer brand marketing, partner and dealer marketing, corporate communications, business analytics and consumer acquisition. He is also responsible for helping the development team implement product improvements for both consumers and dealers. Previously Gunsagar was TrueCar’s Chief Revenue Officer, overseeing revenue growth for the company, including customer acquisition strategy, as well as optimizing integration and alignment between all profit-driving functions such as Dealer Operations and Affinity Partnerships. Prior to joining TrueCar, Gunsagar spent most of his career in Private Equity including positions at Matrix Partners’ India, Garnett & Helfrich Capital and Qualcomm Ventures. Gunsagar started his career on Wall Street at Donaldson, Lufkin & Jenrette (DLJ), where he advised companies such as Worldcom and Iridium on complex restructurings and acquisitions. Gunsagar holds a B.S. in Business Administration from the Haas School of Business at the University of California, Berkeley.

Keri Courtney, Jarden Consumer Solutions, VP/GP Global Consumer Direct
Kierie Courtney is VP/GM Global Direct to Consumer at Jarden Consumer Solutions, the division of Newell Brands that owns brands such as Crock-Pot®, Mr. Coffee®, FoodSaver®, Oster®, Sunbeam® and Margaritaville®. She leads global digital strategy for JCS and has great passion for consumer experiences with brands, leveraging technology to drive continuous improvement in those consumer experiences. Before joining JCS, Kierie established and built a direct to consumer business at Church & Dwight, Inc., introducing new brands to the power of consumer direct marketing while growing the existing direct businesses. Prior to her experience at Church & Dwight, she worked in the consulting industry, designing and implementing various corporate system solutions in the CPG space. She began her career at Accenture.

Boris Shimanovsky, Guthy-Renker, LLC, Chief Creative Officer at Guthy-Renker, President, GRM
Mr. Boris Shimanovsky serves as Chief Creative Officer at Guthy-Renker and President of GRM. Guthy-Renker is one of the largest and most respected direct marketing companies in the world. His creative insight helps lead Guthy-Renker’s aggressive growth plans and help implement marketing and brand strategies for IT Cosmetics, Tradesy.com and Avadim Technologies. Mr. Shimanovsky helps develop the overall marketing and customer-experience strategy to grow Guthy-Renker’s sales through acquisition, multi-channel direct response marketing and brand management.

Nancy Lazkani, Icon Media Direct, Inc., CEO
Nancy founded Icon Media Direct in 2000 with a vision to innovate how media is purchased and analyzed, and to foster continual growth and success for her clients. Over the last 16 years she has been a pioneer of performance-driven advertising, and she remains in good company with clients ranging from entrepreneurs to Fortune 100 companies; including prestigious brands such as Tradesy, TrueCar, GoodRX, Hotwire.com, OxiClean, Proactiv, and Nutrisystem. With over 30 years of media expertise, she’s played a pivotal role in disrupting industry norms for the benefit of advertisers and their return on investment. Nancy has been nationally recognized with honors such as CEO of the Year, Largest Women-Owned Business, Cynopsis’ Top Women in Digital and Stanford University’s Graduate School of Business Women Entrepreneur Program. Her passion and dedication for innovation has not only helped advance the industry, but continues to build some of the largest brands in the nation.

Print

Maximize Your Digital Fundraising Campaign by Using Marketing & Social Media @ Marina Del Rey Hotel - Edgewater Room
Aug 24 @ 2:00 pm – 3:00 pm

In February 2016, Javon Frazier, EVP, Strategy & Business Development, Studio 71, LP and UCLA Extension Instructor, set out to raise $10,000 for their YouTube client’s project “Joking Hazard,” a card game that was developed to be the next “Cards Against Humanity.”  They started a global Kickstarter online fundraising campaign to gain awareness and raise funds for their project. In less than 6 weeks, Studio 71, LP surpassed their expectations raising over $3.2 million and garnered attention for their project that is still making headlines. They developed the campaign, oversaw all the marketing and will be handling the printing of the game they funded and the fulfillment.

Speakers:

– Javon Frazier, EVP, Strategy & Business Development, Studio 71, LP and UCLA Extension Instructor

– Rob DenBleyker, Joking Hazard, Founder

– Bilal Kaiser, UCLA Extension. Bilal has been able to deliver tremendously impactful campaigns and business-driving results. Bilal’s class on Social Media Marketing is designed to help students think beyond a tweet or Instagram post, and instead connect the dots between social media and larger business objectives. While he currently works for a premium lifestyle brand under the L’Oreal umbrella, Bilal’s career includes experience in the entertainment, publishing, non-profit and travel industries.

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Hiring for Startup Success @ Marina del Rey Hotel - Edgewater Room
Aug 24 @ 3:00 pm – 4:00 pm

This panel will discuss how to navigate the hiring process from the perspectives of an investor, a seasoned recruiter, and C-suite startup executives who have all accomplished the task of creating high powered teams and building a successful corporate culture. For entrepreneurs: how to find talent. For those wishing to work in a successful startup: what type of talent the team seeks.

Speakers:

– Margeaux Sullivan, Quest Complete Consulting, CEO (Moderator)
– Carmen Palafox, Make in LA, Partner. Make in LA is an accelerator and early stage investment firm that specializes in technology enabled hardware (e.g., internet of things, robotics, wearables)
– Marissa Peretz, Co-Founder at Silicon Beach Talent, alumni of Tesla
– Josh Lake, Evercar, COO. EV provider for Uber & Lyft drivers
– Omeed Dariani, President, Online Performers Group (Management agency for popular Twitch streamers)
– Justin Gary, CEO of Stone Blade Entertainment (video game developer and publisher)
– Lori Bowman, Ogletree Deakins, Attorney

Meet the New Accelerators @ Marina del Rey Hotel - Main Stage
Aug 24 @ 3:00 pm – 4:00 pm

Several new accelerators that focus on specific industries have launched over the past year. Meet the founders and directors of these new accelerators, who’ll discuss the rise of specialized industry focused accelerators, why they decided to launch in LA, and how they help startups. They will also describe some of the startups in their recent classes, their startups announcements, and plans for their next class.

Speakers:

– Matt Kozlov, Techstars Healthcare Accelerator, Managing Director
– Stephen Kane, Grid110 Accelerator, Chair
– Noramay Cadena, Make in LA (hardware accelerator), Co-Founder and General Partner

Healthcare Tech and IT @ Marina Del Rey Hotel - Edgewater Room
Aug 24 @ 5:00 pm – 6:00 pm

The panel will discuss outlooks on the part of Silicon Beach with IT and technology in the healthcare space.

Speakers:

– Ryan Azlein, Stradling Yocca Carlson & Rauth, Shareholder (Moderator)
– Len Brandt, Brandt Ventures, Executive Director
– Rick Adam, Stanson Health, Inc., President
– Brant Heise, Summation Health Ventures, Sr. Managing Director

Silicon Beach Fest – Opening VIP Reception @ Marina del Rey Hotel
Aug 24 @ 5:00 pm – 7:00 pm

Silicon Beach Fest paid VIP badges and select sponsors are invited to join our opening cocktails by the Marina del Rey Hotel pool. Enjoy appetizers and beverages poolside. There will be a separate list for this event.

Speaker badges, regular full or day badges, and volunteer passes will not be admitted.

Silicon Beach Fest – Opening Party @ Marina Del Rey Hotel - Lawn
Aug 24 @ 6:00 pm – 9:00 pm
Track: Cocktail/Wine Glass

Join us on the lawn of the Marina Del Rey Hotel for our opening party, presented by Icon Media Direct.

Icon Media Direct

Aug
25
Thu
Startup Showcase Semi-Finals 2 @ Marina del Rey Hotel - Main Stage
Aug 25 @ 4:00 pm – 5:00 pm

Upcoming startup founders from Silicon Beach and beyond will pitch before a panel of judges to compete for the Silicon Beach Fest – Startup Showcase Winner title. Pitches will include company product or service, revenue model, marketing / customer acquisition plan and team bios. Approximately 5-6 startups selected from the Semi Finals 1 on Wednesday and the Semi-Finals 2 on Thursday will advance to the Finals on Friday 5-6p.

Startup Showcase grand prize package to be awarded Friday includes:

– $5K cash, presented by Media Temple
– Round trip airfare on Surf Air to its California destinations
– Round trip airfare on Air New Zealand on its LAX – London route.

Startups, Judges, Host will be announced.

Crowdfunding Your Startup @ Marina del Rey Hotel - Waterfront Room
Aug 25 @ 10:00 am – 11:00 am
Track: Startups

Join us for a panel on Crowdfunding. We’ll discuss implications of the new legislation that allows equity crowdfunding, when should you do a campaign, legal and marketing strategies for Reg A+ or Reg CF, and overall key factors for success.

Speakers:

– Nimish Patel, Mitchell Silberberg & Knupp, Partner (Moderator)
– Howard Marks, StartEngine, Founder
– Jason Gilbert, Armanino LLP, Partner
– Andrew Yakub, Rayton Solar, CEO

Featured Speaker: SteelHouse @ Marina Del Rey Hotel - Main Stage
Aug 25 @ 10:00 am – 11:00 am

Mark Douglas, SteelHouse, President and CEO

Large fundraising rounds have become a perceived badge of honor and validation within the startup community, often leading to a dangerous belief that hyper growth requires deep coffers and aggressive spending. Mark Douglas has led LA-based SteelHouse to become the fastest growing company in advertising with a focus on radical transparency, team and sustainable business practices. Mark will share lessons from building multiple high-growth companies, discussing how entrepreneurs can best approach growth and benefit from controlling their own destiny (in any fundraising environment).

From Celebrities to YouTube Stars: The Power of Influence in a Digital World @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 10:00 am – 11:00 am

From mainstream celebrities to Vine and YouTube stars, this panel will discuss how companies are using influencer marketing to break through in today’s crowded market. Topics to be discussed include how to find the right celebrity or influencer to meet your campaign objective, how to create authentic content that is welcomed by fans, and different strategies brands are taking to successfully leverage celebrities and influencers in their marketing mix.

Speakers:

– David Bloom, Tubefilter Columnist, Media Strategist and Writer (Moderator)
– Philiip Hickey, Seriously, VP Marketing & Communications
– Ty Jones, WhoSay, Senior Director of Celebrity Talent
– Agnes Kozera, FameBit, Co-Founder

Women In Tech: What’s Next? @ Marina del Rey Hotel - Boardroom
Aug 25 @ 10:00 am – 11:00 am

Yet another panel about women in tech. But, there’s a reason why this continues to be an interesting topic of conversation. This panel will be made up of vibrant, successful and wicked smart women in technology, discussing the role of women in technology and innovation, how it has evolved (or hasn’t) and what the future holds for females in the industry. Men on the panel will discuss what men can do to help increase women in tech.

Speakers:

– Mariena Quintanilla, Conversion Logic, Dir. Solutions Architecture (Moderator)
– Jason Lehmbeck, Criteo, GM for Search
– Maggie Shih, Embrace.io, Co-Founder
– Collette Dill-Lerner, Steel & Pepper, Managing Partner
– Margret Bell, Sizmek, AVP Migrations
– Christophe Louvion, Findout Media, Founder

Bios

 – Colette Lerner, Independent Consultant, Managing Partner at Steel & Pepper

Colette is an industry veteran of digital direct response and recognized industry leader in digital marketing and ad-tech. Working as a DTC consultant with brands and ad-tech companies alike, she works with her clients’ teams to translate strategy into meaningful deliverables (and tactical plans) that align with corporate KPIs and help create predictable outcomes for the business.

– Margret Bell, AVP, Migrations at Sizmek

A seasoned digital ops specialist, AVP of Migrations Margret Bell brings nearly two decades of interactive marketing experience to the ops team at Sizmek. Prior to Sizmek, Margret led teams at Simulmedia, Starcom Mediavest Group, Centro, and Omnicom, running ad ops teams and building business development and sales and analytics strategies. Currently, Margret is managing the roll out of Sizmek’s new open ad management platform, MDX-NXT, working across R&D, product, marketing, and sales & operations to ensure a seamless transformation.

– Maggie Shih, Co-Founder at Embrace.io

Maggie is currently at Embrace.io, a mobile software startup solving mobile performance and user experience issues. Former Head of Product Management & Technical Services at Datapop (acquired by Criteo in 2015) and RSSGraffiti (acquired by Demand Media 2011). She has over 16 years of experience in Product Management, Integrations and Technical Services and has 3 patents to her name.

– Jason Lehmbeck, GM for Search at Criteo

Jason is a former co-founder of Datapop (acquired by Criteo in 2015), now a GM for Search at Criteo. Under his leadership DataPop raised a total of $10mm from leading investors and delivered its solutions to world-class retail, travel, automotive marketers and their agencies. Jason has over 17 years of experience in the ad-tech industry.

– Christophe Louvion, Founder at Findout Media

Christophe is the Co-founder of Findout, a local discovery mobile app. He was previously, acting CEO of M-GO, a movie streaming service and joint venture between DreamWorks Animation and Technicolor, sold to Fandango. He has over 20 years of experience in information sciences and technology.

– Mariena Quintanilla, Director, Solutions Architecture at Conversion Logic (Moderator)

Mariena has spent the last ten years in technology and product management working for technology companies of various sizes and scales. She has successfully managed large and small teams focused on digital advertising, local, automation and quality assurance. She has significant experience launching products with a focus on data, machine learning and web services primarily in local and online advertising industries. She loves working with people who are passionate and motivated to do big things and innovate with technology just like her.

From the Frontlines: The Future of Advertising @ Marina Del Rey Hotel - Main Stage
Aug 25 @ 11:00 am – 12:00 pm
Track: Women

Given that 80% of ads are expected to be consumed digitally by 2020, it is clear advertising as an industry is undergoing enduring change. So what will the future hold? In this session, leading startups in the adtech space will discuss current trends and their predictions for the future. Moderated by visionary investor in the space Ashu Garg (behind successful giants like NetFlix, Tube Mobile, and more), and pulling from many forward-thinking disrupters in the advertising technology — like the inventor of in-image ads (GumGum), the brains behind the emergence of native ads (Sharethrough) – this session is not to be missed!

Speakers:

  • Ashu Garg, Foundation Capital, General Partner (Moderator)
  • Ophir Tanz, GumGum, Founder & CEO
  • Dan Greenberg, Sharethrough, Founder & CEO
  • Pete Kim, MightyHive  Founder & CEO
  • Oliver Roup, VigLink, Founder & CEO
  • Thibaut Munier, Numbly, Co-founder & COO
Influencer Marketing: Breaking through the Noise without a Million Dollar Budget @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 11:00 am – 12:00 pm

Influencer Marketing has taken off, yet the industry is far from mature. We will discuss the various ways to work with influencers, opportunities, pitfalls, and how to get major exposure + ROI.

Speakers:

– Ben Bono, Tandem, Co-Founder & President (Moderator)
– Justin Moore, YouTube Influencer; Trending Family, CEO
– Kevin Morris, DSTLD, COO
– Taylor Nikolai, Snapchat Influencer; Viral Spark, CEO
– Lauren Merriam, Kin Community, VP Sales
– Alison Shurter, Tandem, Creator Success Manager

Technical Debt of Healthcare @ Marina Del Rey Hotel - Waterfront Room
Aug 25 @ 11:00 am – 12:00 pm

How can healthcare companies innovate on top of outdated infrastructure and restrictive laws? How can data, design thinking, and new business models affect change within the industry?

Speakers:

– Aviv Grill, Soapbox.TV, CEO (Moderator)
– Joselle Ho, Blue Shield of California. Director of Product Design, Innovation Team
– Robert Page, MedToGo, CEO
– Charles Huang, Lynchpin.io, CEO
– Kyle Hill, HomeHero, CEO

Evolution of Online Content @ Marina Del Rey Hotel - Main Stage
Aug 25 @ 12:00 pm – 1:00 pm

For the multiplatform networks, it’s not about just aggregating YouTubers any more. The audience and business models have evolved so that the MPNs are increasingly focused on creative and business partnerships with a relative handful of top talent.

Speakers:

– Jody Simon, Fox Rothschild LLP, Partner and Chair of the Entertainment Department Production Practice (Moderator)
– Amy Finnerty, Maker Studios, Head of Talent
– David Tochterman, Versatility Media, President
– Alec Shankman, Abrams Artists Agency, SVP Head of Alternative Programming, Licensing & Digital Media

Future of Social Advertising @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 12:00 pm – 1:00 pm

A discussion regarding the latest in advertising strategies and tools from Facebook, Instagram, Snapchat, Google, Twitter, LinkedIn and more.

Speakers:

– Brian Meert, AdvertiseMint, CEO (Moderator) (Advertising on Facebook)
– Jason Sullivan, Viral On-Demand, CEO (Advertising on Twitter)
– Dan Smarg, FotoGenie, Founder (Advertising on Instagram)
– Saba Sedighi, iStream Social, Founder/Lead Strategist (Advertising on Snapchat)

Reinventing FinTech in LA @ Marina Del Rey Hotel - Waterfront Room
Aug 25 @ 12:00 pm – 1:00 pm

This overview of the FinTech Landscape will discuss the disruptive changes in banking, currency, real estate, and securities with a focus on LA.

Speakers:

– Jeff Martinez, LA FinTech, President; Founder of Trevor Capital (Moderator)
– Matt Cowan, FastPay, Senior Sales Executive
– Andrea Lamari, Nasdaq Private Market, Director of West Coast
– Timothy Li, Kuber Financial, CEO
– Joseph Roberts, MarketShift, CEO
– Quang Tran, Inventure, Senior Product Manager

Bios

– Moderator:  Jeff Martinez @jmar42 President of @LAFintech, Founder of @TreveriCapital, Co-Founder @OxfordBiochron and Director of @STALosAngeles.  A Los Angeles native, he’s been in the US financial markets for 20+ years, he is experienced in micro market structure, wealth management, cyber security, and ad tech.  He has a passion for disruptive technologies and trends in Finch.

– Matt Cowan Senior Sales Executive @GoFastPay.  Senior sales professional with experience in media and finance, working in Sales Finance at Hulu and Treasury/Liquidity Management at Goldman Sachs.

– Andrea Lamari Director of West Coast Nasdaq Private Market @NPM @DrDreSay dedicated to working with private companies in advance of an IPO to provide software and resources to manage company cap tables, stock plans, and shareholder liquidity in the form of private tender offers.

– Timothy Li CEO @KuberFinancial @SuddenlyTime has been working in the FinTech and Marketplace Lending industries for the past decade.  He has launched various marketplace lending platforms and was previously the CIO/CMO of RealtyMogul.com; EVP, GM of loanDepot.com; CRO at Quick Bridge Funding; SVP of Risk Management at Think Finance; and VP of Risk Management at JPMorgan Chase.  Timothy also co-founded LendFoundry.com, a FinTech Lending Operating System.  He also sits on various advisory boards such as Ziero Finance, Solar Mosaic, Blinker Inc., Docitt, and CreditExchange.

– Joseph Roberts CEO @MarketShift_io 10 years in Finance, CFA Charter Holder, Full Stack Hacker.

– Quang Tran Senior Product Manager @Inventure.  She is passionate about learning and making great products that improve people’s lives.  Her sweet spot is the intersection between strategy, technology, social mission, and leadership.   She is excited by technology and innovation, something I get to experience every day in my current work at InVenture.

Driving Native Advertising Success @ Marina Del Rey Hotel - Boardroom
Aug 25 @ 1:00 pm – 2:00 pm

User data shows: successful native advertising campaigns are centered around engaging and useful content. Our panelists break down the drivers of native ad success and campaign best practices — and reveal why L.A. is poised to be the leader in the native ad industry.

Speakers:

– Severin Nesselhauf, Digital Republic, Partner (Moderator)
– Rebecca Coleman, Something Massive, Partner
– Chris Rooke, NATIVO, VP Strategy
– Zach Glass, Red Interactive, VP Advertising

Get More Users: Growth Hacking for Startups @ Marina Del Rey Hotel - Main Stage
Aug 25 @ 1:00 pm – 2:00 pm

This talk intends to deliver, in real-time, real value to attendants; including how to quickly grow a community online, forming a substantial pre-launch strategy, how to ensure your emails and tweets get seen/answered, creating easy workflows, content marketing and user acquisition. Attendees will leave with many practical methods that will be useful in executing a growth strategy (free) applicable to many industries, actionable immediately. This session will uncover the tips and tricks the big startups have used, as well as secret hacks Vincent has used with clients he has worked with at his agency, Magnific.

What you’ll learn:

  1. An introduction to the “hacker mindset” and how you can use it to quadruple your company’s growth
  2. A step-by-step on how to rapidly grow your social media communities and get free traffic/users/feedback from Facebook, Twitter, and Instagram
  3. Outlining a perfect pre-launch strategy to gather emails so you have users on day one
  4. A brief outline of how to hack PR coverage, and some tactics to quickly boost your SEO
  5. An overview of the most up-to-date tactics and software to enable efficient email marketing, sales, and productivity

Speaker:

– Vincent Dignan, Magnific, Founder CEO. Vincent is a growth hacking expert, who completed Techstars London. He has scaled two websites to over one million visitors a month. He will be giving an updated version of the talk which was voted best workshop at SXSW V2V in Las Vegas last summer. @vincentdignan

IoT: The Internet of Transportation @ Marina Del Rey Hotel - Waterfront Room
Aug 25 @ 1:00 pm – 2:00 pm

Inspired by the architecture of the Internet, the new way we map our world is fundamentally changing how people and things get around, on the ground and in the sky.

Speakers:

– Jillian Switzer, AirMap, Head of Communications (Moderator)
– Matt Kerbel, Lyft, LA Lead
– Mitch Malone, Google Express, L.A. Market Lead
– Marla Westervelt, LA Metro Office of Extraordinary Innovation, Research and Policy Planner

Programmatic and the New Media Agency @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 1:00 pm – 2:00 pm

A look at how marketers and media companies leverage data, ad tech and marketing expertise to reach consumers. From large agency holding companies to newly formed consulting groups, programmatic makes targeting more granular, makes billions of ad impressions easily available, and eases the labor costs for operating a media company. The automated buying and selling of data and ad space is changing the way media companies operate from the inside out.

Speakers:

– Robert Brill, Brill Media, Founder (Moderator)
– Cooper Harris, Klickly, CEO
– Steven Kaufman, Accuen, Managing Director
– Ken Nicholas, VideoAmp, Head of Cross Screen Sales
– Erin Yasgar, Wondros, Head of Marketing and Digital Strategy
– Todd Yu, Media Assembly, Programmatic Director

Protecting your Digital Assets: An Intellectual Property Primer @ Marina Del Rey Hotel - Boardroom
Aug 25 @ 1:00 pm – 2:00 pm

This primer on intellectual property will cover the importance of owning your IP and will discuss the differences between copyright, trademark, trade secrets and patents.  Speakers will also discuss the necessary agreements to protect and exploit your intellectual property.

Speakers:

– Ghen Laraya Long, Women in Film; Digital Turbine, VP Business & Legal Affairs
– Heidy Vaquerano, Vaquerano Law, P.C.

Boozy Horsemen, Masked Vigilantes, and the Power of Online Fandom @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 2:00 pm – 3:00 pm

Ignition Creative is a Playa Vista-based agency that specializes in entertainment advertising. From Netflix Originals like Daredevil and BoJack Horseman, to summer blockbusters like Teenage Mutant Ninja Turtles and Finding Dory, Ignition strives to create experiences that will earn new fans and thrill established ones. Through strategic insights, breathtaking design, addictive in-world content, and data-driven social activations, Ignition crafts integrated campaigns that feel like natural extensions of the worlds they represent. For this panel discussion, employees across several disciplines within the agency will discuss partnering with some of the world’s biggest entertainment brands and the unique pleasures (and challenges) of creating fan-driven content.

Speakers:

– Jake Gant, Tumblr, Account Director, Southwest (Moderator)
– Lissy L’Amoreaux, Ignition Creative, Head of Digital/Social
– Brad Burris, Ignition Creative, Creative Director, Digital/Social
– Nick Burd, Ignition Creative, Associate Creative Director Digital/Social
– Lena Lotsey, Ignition Creative Sr. Social Media Manager

Ignition_Creative

Over the Top TV Apps @ Marina Del Rey Hotel - Boardroom
Aug 25 @ 2:00 pm – 3:00 pm

At this roundtable discussion, speakers will discuss how to develop Apple TV, Roku, Chromecast and other TV Apps.

Speakers:

– Brian Rodda, Brian Rodda Consulting, Founder
– Dennis Dortch, Black and Sexy TV, Founder (using VHX)
– Damian Pelliccione, REVRY, Founder (using VHX)
– Doug D’Souza, Sony Playstation VUE, Entertainment Content (Linear)
– George Rausch, PLUTO.TV, Head of Development (Linear)

Employee Wellness: Tech Tools and Tips for Hiring and Retaining Talent @ Marina Del Rey Hotel - Boardroom
Aug 25 @ 3:00 pm – 4:00 pm

This panel will discuss why employers should care about their employees’ wellness. Top employers in the LA tech industry discuss how they attract, hire and retain talent in a highly competitive atmosphere. Local benefits technology startup Tuition.io reports that an engaged workforce outperforms lower engaged companies by 22% in profitability and 21% in productivity. We will talk to a few LA tech companies who care and learn how they have developed a unique company culture that keeps employees both financially and emotionally well.

Speakers:

– Moderator: TBD
– Brendon McQueen, Tuition.io, CEO and Founder
– Mike Townsend, HomeHero, COO
– Kimberly Cassady, Cornerstone OnDemand, VP of Talent
– Mike Ganino, ChowNow, Head of People + Culture

Got Content? From Ideas to TV, Film, Gaming and Digital Platforms
Aug 25 @ 3:00 pm – 4:00 pm

This panel will discuss the intersection of gaming, tech and entertainment and how creative storytelling is utilized as content to marketing strategies to distribute to digital platforms.  We will explore how content is expanding to digital storytelling and new hybrid forms of entertainment.

Speakers:

– Kim Adelman, Indie Filmmaker and UCLA Extension Instructor (Moderator)
– Melinda Hill, Executive Producer/Writer and UCLA Extension Instructor
– Eric Matteson, Blizzard Entertainment, Group Program Manager

Bios

– Moderator Kim Adelman: Indie filmmaker & UCLA Extension instructor; She began her career as one of three producers of the 1996 independent feature Just Friends. Ms. Adelman then moved into short film, producing 19 shorts that played over 150 festivals and won over 30 awards. She has authored two film books, The Ultimate Filmmakers’ Guide to Short Films and The Ultimate Guide to Chick Flicks and currently writes for Indiewire, the leading news source on independent film.

–  Melinda Hill: Executive producer/writer and UCLA Extension instructor; WGA member whose credits include Disney’s Kickin’ It and truTV’s The Smoking Gun Presents: World’s Dumbest. Ms. Hill created the Web series Romantic Encounters with Melinda Hill, All Growz Up, and The Program for Funny or Die. As an actor and comedian, she has appeared on shows such as Adventure Time, Reno 911!, The Sarah Silverman Program, and Comics Unleashed, among others.

– Eric Matteson, Blizzard; He is a lead game producer who works on Starcraft. This is his brief bio: Production lead for infrastructure team, a 50+ person cross functional team supporting StarCraft II and Heroes of the Storm.  Helped develop and implement team structure and production process to allow team to deliver on multiple games in parallel.

uclaextension_lorez

Video: How the Future of Advertising is Changing the :30 Spot @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 3:00 pm – 4:00 pm

Advertising, at its best, has underwritten many of the great stories that shaped consumer habits and availed both new technology and richer content to mainstream audiences. But how do you tell fresh brand stories in an Adblock-driven culture?

In this panel, AerServ, engage:BDR and Opera Mediaworks join forces to discuss what’s dividing the tectonic plates of advertising, and the tools needed to create stronger, more effective digital marketing strategies. With case studies that feature brands like Mcdonald’s, Toyota, Verizon, Stoli, Hilton, and Adidas, learn how mobile video can drive engagement with your brand, how to power more impactful messages with data-driven targeting, and how to produce true transmedia content, adding value through flawless execution and smart messaging

Speakers:

– Andrew Gerhart, AerServ, COO
– Ted Dhanik, engage:BDR, CEO and Co-founder
– Nikao Yang, Opera Mediaworks, SVP of Global Marketing & Business Development

Bios

Andrew Gerhart, COO, AerServ

As Chief Operating Officer of AerServ, Andrew oversees the company’s day-to-day operations, ensuring that clients, employees and partners have the right captain’s steering the innovation, solutions and services needed for success in a mobile, social world. Andrew holds more than a decade of senior management experience in digital publishing. Previously, Andrew served as COO of Aerify Media. A longtime colleague of AerServ’s CEO Josh Speyer, Andrew formerly worked with Josh at Source Interlink Media (now rebranded as TEN: The Enthusiast Network), where he managed the SEO team and coordinated the SEO efforts for all web properties to maximize organic traffic and search engine exposure including: Automotive.com, MotorTrend.com, Automobilemag.com and 200 others.

Ted Dhanik, CEO and co-founder, engage:BDR

A co-founder of engage:BDR, Inc. Ted serves as Chief Executive Officer overseeing strategic marketing, sales and business development, client relationship management and content acquisition.

From 2003 – 2008, Ted was with MySpace.com developing strategic marketing initiatives. Working very closely with founders Chris DeWolfe and Tom Anderson, Ted was responsible for launching the brand in its infancy through a very specific combination of on- and offline campaigns. Also, Ted innovated business development at LowerMyBills.com in its early stages through acquisition by Experian, and was also an integral part of the early development and launch of the consumer lending program at NexTag Corporation.

Dhanik has worked for or been a partner at several other companies in business development, sales and managerial positions, such as Xoriant Corporation, Atesto Technologies, Inc., Brigade Solutions, Beyond.com/Cybersource Corporation and Merrill Corporation. Mr. Dhanik has a degree in Business Administration and Marketing from California State University at Hayward. Ted sits on the board or advises other tech startups such as Fighter, LottoGopher and Schizo Pictures, and is an active mentor at Los Angeles-based startup accelerator Start Engine.

Ted is passionate about remaining a thought leader in the industry. His writing is regularly published in publications including Ad Age and VentureBeat, and he contributes to industry standards and positive change, sitting on IAB committees including Anti-fraud Workgroup, Anti-malware Workgroup, Traffic of Good Intent Task Force, Programmatic Counsel, Digital Video Committee, Mobile Advertising Committee and Performance Marketing Committee.

Nikao Yang, Senior Vice President of Global Marketing & Business Development, Opera Mediaworks

Nikao Yang is Senior Vice President of Business Development, Monetization & Marketing at AdColony (a division of Opera Mediaworks) where he leads all aspects of global marketing, sales and corporate strategy. He additionally forms and manages relationships with key media and agency partners to support business and corporate development goals. Shortly after the company was founded, Mr. Yang was the first business executive hired, responsible for establishing and growing business development, marketing, publishing, advertising sales and operations. Prior to joining AdColony, Mr. Yang served in key marketing and strategy functions at Toyota Motor Sales, USA, playing a leading role in the launch of the first-ever Toyota Rewards Visa Card and acclaimed marketing initiatives for the Scion brand. Before joining Toyota, Mr. Yang served as an investment banker in the Media and Entertainment Industries Group for SG Cowen.

Mr. Yang holds an MBA from the UCLA Anderson School of Management and a BA in Economics with Honors from the University of California, Los Angeles.

Improve Your Dating Life with Advice from Dating Startup Founders @ Marina Del Rey Hotel - Waterfront Room
Aug 25 @ 4:00 pm – 5:00 pm

Founders of dating apps give advice on how you can improve your online dating success, with practical tips from what to put in your online profile text, which photos to select, when to move from online to in person meeting, and more. Plus, an on-site photographer will take your photo so you can have a better profile pic, which always helps.

Speakers:

– Julie Spira, Cyber-Dating Expert, CEO and Founder (Moderator)
– Talia Goldstein, Three Day Rule, CEO and Founder
– Amanda Bradford, The League, CEO and Founder
– Jennifer Kelton, BOD Dating App, CEO and Founder

Bios

Julie Spira – CEO and Founder, Cyber-Dating Expert

Julie Spira is the CEO and founder of Cyber-Dating Expert, an online dating coaching, advice and consulting business in the dating industry. As an early adopter of Internet dating and online dating expert, Julie has been coaching singles for over two decades on finding love. Her dating advice has been featured in over 1000 media stories and she’s the author of the bestseller, “The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online,” which was re-released this year on Audible, where she narrated audio book version. Julie is the creator of “Mobile Dating BootCamp” and “Online Dating BootCamp.” Julie graduated from the Park School of Communications at Ithaca College, where she received a B.S. in Television-Radio. She started her career in broadcasting as a media personality. Always on the leading edge of technology, become the first female executive at RKO Radio Networks, the country’s first digitally delivered satellite radio network. She ranks as the most influential person in “dating” and “online dating” on social media influence site, Klout.

Site: CyberDatingExpert.com Twitter @JulieSpira

Talia Goldstein – CEO and Founder, Three Day Rule

Talia Goldstein is the CEO and founder of Three Day Rule. After studying communication at Tulane University, Talia worked as a TV producer at E! True Hollywood Story, where she quickly became the office dating expert, setting up many co-workers with matches and handing out insightful dating advice from her cubicle. Recognizing her hidden talent for matchmaking, Talia quit her full-time job and began hosting popular singles events and offering personalized matchmaking services. Three Day Rule was officially created in 2013, allowing Talia to turn her lifelong hobby of matchmaking into a thriving business. Leveraging her extensive network of successful, attractive singles, Talia has found matches for hundreds of clients, including top executives, entrepreneurs, and everyday young professionals. Among her clients, Talia has been recognized for her strong instinct for what drives lifelong connections between two people. She has made it her mission to help clients on their quest to find true love, and is thrilled that her work allows her to make a difference in people’s lives.

Web: ThreeDayRule.com Twitter: @ThreeDayRule

Amanda Bradford – CEO and Founder, The League

Amanda Bradford is the Founder & CEO of The League, a dating app that combines data and social graphs from both Facebook and LinkedIn to offer more privacy (coworkers and connections are blocked), more context (LinkedIn and Facebook information is displayed), and a curated community of ambitious singles who want a partner that shares a similar drive. After graduating from Carnegie Mellon with an engineering degree, Amanda worked at both Salesforce and Google in a variety of technical and product roles before attending Stanford Graduate School of business, where the idea for The League was born. The League raised $2.1M in seed funding in January 2015 and is only available in New York, San Francisco and Los Angeles at this time, but has over 100,000 people on their waitlist eagerly waiting for The League to launch in their city.

Web: TheLeague.com  Twitter @TheLeague

Jennifer Kelton, CEO and Founder, BOD Dating App

Jennifer Kelton is a dating industry expert and Founder & CEO of the recently launched bod (Bad Online Dates) app. She is also author of the acclaimed dating book, Don’t Use My Sweater like a Towel and creator of dressforthedate.com.  The bod (Bad Online Dates) app is a geo-location-based dating app where users can move on from a bad date and potentially meet someone new, in real-time.

Web: boddatingapp.com  Twitter: @BadOnlineDates

LGBTQ in the C-Suite: How Authentic Leadership Can Empower an Organization @ Marina Del Rey Hotel - Boardroom
Aug 25 @ 4:00 pm – 5:00 pm

The unique perspectives of C-Level LGBT leaders and how their distinct approach empowers their organizations in this roundtable discussion. Panel presented by StartOut

Speakers:

– Mike Sington, Senior Executive at NBCUniversal (Ret.) (Moderator)
– Elizabeth Braman, CPO, RealtyMogul.com
– Beth Tepper, Senior Vice President, Marketing Solutions West, iHeartMedia
– Serge Gojkovich, US CMO, Happn
– Jonathan Eppers, CEO, RadPad
– Patrick Gunn, VP of Marketing, Atlantis Events & RSVP Vacations
– Patrick Grosso, CTO, ConferenceDirect

Marketing and Advertising Technology in Modern Commerce @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 4:00 pm – 5:00 pm

The use of data and technology is becoming more sophisticated in all aspects of marketing and commerce. Learn how martech and adtech are converging to deliver more effective audience targeting, merchandising, attribution and retention strategies in an increasingly programmatic and mobile landscape, including the pressing issues, innovations, technologies and tactics driving performance for the world’s leading digital brands.

Speakers:

– Tony Winders, Winders Consulting Group, Principal (Moderator)
– Varoujan Bedirian, Viant, SVP Product Management
– Patrizio Spagnoletto, CMO, SteelHouse
– Nick Metcalfe, Saatchi & Saatchi, Associate Director of CRM and Analytics
– Gabe Gottlieb, Pathmatics, CEO
– David Perez, Convertro, AOL Platforms, CMO

Snapchat for Business @ Marina Del Rey Hotel - Boardroom
Aug 25 @ 5:00 pm – 6:00 pm

Snapchat has over 10 billion daily views and this app has won over global brands such as Tarte Cosmetics, Taco Bell and Apple Music. Join us for an engaging panel about how to create a winning strategy for your business on Snapchat.

Speakers:

– Saba Sedighi, General Assembly Instructor (Moderator)
– Lauryn Evarts, The Skinny Confidential, LA Blogger who uses Snapchat
– Eric Willis, StartupTV Snapchat
– Danny Berk, Snapchat influencer

Univision Panel @ Marina del Rey Hotel - Edgewater Room
Aug 25 @ 5:00 pm – 6:00 pm

Speakers from Univision will discuss creating, development, marketing and distribution of Latino content, working with influencers, and reaching Latino audiences.

Speakers:

– Diego Carvejal, Univision, Vice President of Digital Content
– Jennifer Perri, Univision, Director of Partnership Development and Multi-platform Strategy
– StyledbyAle, Lifestyle Blogger/YouTuber
– Christina Zalpa, Sizmek, Sales Manager LATAM & US Hispanic
– Adrien Sossa, Xad, Director, Channel Partnerships

Bios

– Diego Carvejal, Univision, Vice President of Digital Content

As Vice President of Digital Content at Univision Communications Inc., Carvejal has experience designing, structuring, and leading digital operations in both the US Spanish Language Market (UNIVISION, UFORIA) and in LATAM (EL TIEMPO, CARACOL)

– Jennifer Perri, Univision, Director of Partnership Development and Multi-platform Strategy

As the Director of Partnership Development and Multi-Platform Strategy at Univision, Perri has launched the Univision Creator Network and has facilitated successful campaigns for Coca Cola, AT&T, Target, and Universal.

– StyledbyAle Lifestyle Blogger/YouTuber

Alejandra Rodriguez, AKA “StyledbyAle,” is a beauty and fashion YouTube creator. With a social media following of over one million people who tune in to her tutorials, style hauls, and even peaks into her personal life.

Univision

Silicon Beach Fest – Thursday AT&T Reception @ Marina Del Rey Hotel - Lawn
Aug 25 @ 6:00 pm – 8:00 pm

Join us on the lawn of the Marina del Rey Hotel for our Thursday Night Reception, presented by AT&T.

Print

Silicon Beach Fest – Thursday Night Party @ TBD
Aug 25 @ 8:00 pm – 11:00 pm
Track: Cocktail/Wine Glass

Join us for our Thursday night party, venue TBD.

Aug
26
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Internet of Things (IoT) to the future of Cyber-Physical Systems (CPS) @ Marina Del Rey Hotel - Boardroom
Aug 26 @ 10:00 am – 11:00 am

Cyber-physical systems (CPS) are smart systems that include interacting networks of physical components, computational components, and Internet of Things (IoT). The current IoT is one of the new, convergent technologies addressed by Open Platform 3.0. The Open Group IoT standards aim to do for the IoT what HTML/HTTP did for the Web, enabling everything to be connected on the fly. Vendors will be able to collect information from products in the field throughout their lifecycle. CPS will be service based. Components are available that may be combined into a system dynamically and the system architecture may be modified during runtime to address changing concerns.

The impacts of CPS will be revolutionary and pervasive; this is evident today in emerging autonomous vehicles/drone technology, military/weapon systems, intelligent buildings, smart energy systems, robots, smart sensors, GPS, and smart medical devices.

Speakers:

– Dr. Anne Lee, U.S. Federal Government, Chief Engineer (Moderator)
– Bob Marcus, ET-Strategies, CEO
– Dr. Craig Lee, Aerospace Corp. Senior Scientist, Computer Systems Research Department

Startup Showcase Finals @ Marina del Rey Hotel - Main Stage
Aug 26 @ 5:00 pm – 6:00 pm

Upcoming startup founders from Silicon Beach and beyond will pitch before a panel of judges to compete for the Silicon Beach Fest – Startup Showcase Winner title. Pitches will include company product or service, revenue model, marketing / customer acquisition plan and team bios. Approximately 5-6 startups selected from the Semi Finals 1 on Wednesday and the Semi-Finals 2 on Thursday will advance to the Finals on Friday 5-6p.

Startup Showcase grand prize package to be awarded Friday includes:

– $5K cash, presented by Media Temple
– Round trip airfare on Surf Air to its California destinations
– Round trip airfare on Air New Zealand on its LAX – London route

Judges:

– Bob Vanech, Zealot Networks, Founding CFO and Board Member
– Carmen Palafox, Make in LA, Partner
– More judges to be added.

The CTO’s First 90 Days @ Marina Del Rey Hotel - Edgewater Room
Aug 26 @ 10:00 am – 11:00 am
Track: Startups

What should a CTO plan to do in their first 90 days? Learn to set realistic expectations and put a strong plan in place to work with your new and strongest technical asset.

Speakers:

– John Shiple, CTO, K2teams (Moderator)
– Andy Bauch, Wizely Finance, CTO
– Juan Moreno, Seedling USA, Inc., VP of Engineering
– Bryan Dickson, Red Bull Media House, Director of Digital TV Engineering
– Sergey Sundokovskiy, Capital One, Head of Engineering
– Mark Jeffrey, Guardian Circle, CTO

Print

Brand Storytelling in 360: Leveraging the Power of Virtual Reality to Reach Consumers @ Marina Del Rey Hotel - Waterfront Room
Aug 26 @ 11:00 am – 12:00 pm

VR experts will discuss how this immersive technology will shift brand storytelling. Panelists will explore how creativity, technology and culture can create uniquely memorable brand experiences that will create conversations and leave lasting impressions.

Speakers:

– Ian Forester, VR Playhouse, CCO/Co-Founder (Moderator)
– Ryan Pulliam, Specular Theory, CMO/Co-Founder
– Aron Hjartarson, Framestore, Executive Creative Director
– Chuck Peil, Reel FX VR, VP of Strategic Partnerships
– Jen Dennis, RSA Films, Executive Producer of Branded Content and VR

What Does Brexit Mean for Tech in LA, UK, Europe? @ Marina del Rey Hotel - Boardroom
Aug 26 @ 11:00 am – 12:00 pm

What is the impact of Brexit on the London, UK, and Europe tech scene?  Will England have a more difficult time attracting talent, investors, business, and developers, or will it eventually be business as usual?  Will other countries in Europe see increase in tech activity, and how are they prepared to handle new investors, developers, if they look to move elsewhere beyond the UK? Speakers from UK, Ireland, France and other countries will discuss the impact of Brexit, both existing and future.

Speakers:

– Jeff Musson, DynamiteNetwork.com, President and  CEO (Moderator)
– James Cummings, London & Partners, VP Business Development
– Wil Benton, Chew.tv, Co-Founder, UK DJ live-streaming community startup doing business in the US
– Michelle Loughran, IDA Ireland, VP of Business Development
– Mike Prasad, ventureLab, Managing Director
– Rebecca Fannin, Silicon Dragon News, Founder /Editor

Your Brand and UX Design @ Marina Del Rey Hotel - Edgewater Room
Aug 26 @ 11:00 am – 12:00 pm

This panel will discuss branding and UX- user experience is your brand. We will also discuss cultural relevance inextricably tied, branded content, cross-channel marketing and how Millennials are driving a new brand culture

Speakers:

– Heather Metzler, Cue Career, Co-founder (Moderator)
– Bernadette Irizarry, Velvet Hammer Design, Founder & CEO
– Roe Astuto,  NBC Entertainment, Director, Marketing Strategy
– Mandana Mellano, Fallon, Chief Media Officer
– Delali Kpodzo, We Are Onyx, Co-founder
– Cassie Betts, District2, CEO & Founder

Bios

Delali Kpodzo:  Studied at the University of Southern California and Occidental College majoring in International Relations and Economics. She earned an MBA in International Business and Marketing from the University of La Verne and followed her studies by lecturing in Germany on her research in retail marketing. After graduate school, Delali took a position at Creative Artists Agency in the film finance department where she managed a $10 million film development slate comprised of some of the biggest names in the industry. After CAA, Delali moved on to work with famed film producer David Linde as he launched his production company. It was there that Delali was bitten by the entrepreneurial bug and in 2012 she co-founded We Are Onyx, the dynamic one-stop beauty destination for multi-cultural millennials.

Mandana Mellano:  is Chief Media Officer at Fallon Worldwide. She oversees the dynamic and growing media practice at Fallon, and leads a culture that values creativity and innovation in media.

Prior to Fallon, Mandana held senior level positions with Neo@Ogilvy, Mindshare + MEC, and Kastner & Partners, leading media strategy, planning and buying for some of the most iconic global brands such as Activision, Red Bull, Porsche, Cisco, and Qualcomm among others. She has been the strategic media force behind many high-profile brand platform launches.

With a solid career in media and having delivered positive business results for some of the most complex organizations in the world, Mandana strives to build a culture of collaboration, innovation, and transparency.

Mandana holds an M.A. from USC’s Annenberg School of Communications and has two B.A.s from UC Riverside in Sociology and Latin American Literature.

Roe Astuto: Over the course of her extensive career, Roe Astuto has been passionate about brands as a builder, enforcer and slayer of all that is tangible and intangible that threatens the brands in her care.  During her 20+ year career, Roe has cultivated a 360° perspective of the marketing and business landscape, working as a client, agency, buyer and entrepreneur.  Presently, Roe is Senior Director, Brand Strategy at NBC Entertainment overseeing shows including “The Voice” and the Dick Wolf “Chicago’s” franchise.  Previously she was SVP, Marketing & Advertising at E! Entertainment, as well as curator and operator of the first high-end dog accessories boutique, LUSH PUPPY, at the Mandalay Bay Hotel on the Las Vegas Strip.When not slaying brand dragons, Roe remains a hopelessly devoted fan of the Yankees, Jets and Rangers (and trying to wrap her head around expanding this passion to the LA Rams).  Roe grew up in Brooklyn, attended the Newhouse School of Communications at Syracuse University and has lived in Los Angeles for most of her working career loving the beach and ferociously maintaining her New York accent.

Heather Wetzler is the co-founder of Cue Career and Runs Sales for CrowdHere

Heather brings a decade of experience in delivering transformative digital media programs to the table for top-tier brands and agencies.  Heather was the West Coast Sales Director for Hearst Digital and was the Vice President of Ad Sales for deviantART. An industry thought leader, Heather mentors young professionals, advises startups and has spoken at industry conferences.

Bernadette Irizarry:  Aka BERN: A creative leader with her roots in graphic design and sculpture, Bern has built and led cross-disciplinary teams for over 20 years. She has researched and developed award-winning customer experiences, products, and campaigns for companies in multiple categories, including entertainment, high-tech, home improvement, and education.  Clients include Ace Hardware, Behr Corporation, Final Draft, Fluidmaster, Incase, Marketwired, Sony Pictures Entertainment, Sony Corporation of America, Suneva Medical and Viking Cruises. She delights in combining the aesthetic with the usable and holds two patents in color selection. Bern is VLVT’s fearless leader and one smart cookie.

Cassie Betts: 15 years in the apparel industry, working with such companies as Disney, MGA, Warner Bros and having her designs grace the retail floors of Nordstrom, Bloomingdales, JC Penny, Macy’s, Kohl’s and Target (to name a few), Cassie is a Fashion Virtuoso. She may look like a youngster, but millions of dollars in fashion industry revenue have stemmed from her fingertips. She is a custom couture wedding & red carpet dress designer and a tech-junkie. She has had experiences w/ several companies, hacking their antiquated workflow, introducing technologies & optimization which resulted in a 100-200% increase in revenue growth over the year. After noticing a huge void in technological advancement within the garment industry, she partnered with a #1 web & software development company out of the Ukraine, with the simple task of evolving the Underground Fashion Industry. She also enjoys MMA, boxing, going to the gun range & re-living her modeling/ acting/ video vixen days. [Fashion Institute of Design & Merchandising, FIDM

Print

Entrepreneurs, Startups and Creating Content @ Marina Del Rey Hotel - Boardroom
Aug 26 @ 12:00 pm – 1:00 pm

This panel will discuss how entrepreneurs and startups founders can create content to help grow their business. We will also discuss how to monetize your content.

Speakers:

– Ever Gonzalez, Outlier Magazine, Co-Founder and CEO (Moderator)
– Sarah Heering, Nailsnaps, Founder, COO
– Abhilash Patel, Recovery Brands, Founder

Finding Amazing Web Developers @ Marina Del Rey Hotel - Edgewater Room
Aug 26 @ 12:00 pm – 1:00 pm

Great web design is no longer a differentiator but a necessity. This interactive panel will address how to find great web designers, and more importantly how a client can avoid pitfalls while engaging designers and get the best results possible. This is an opportunity to engage with world-class design agency founders and leave with real world, applicable action items.

Speakers:

– Krishna Gupta, Sortfolio, CEO (Moderator)
– Paul Novoa,Novoa Media, Founder
– Michael Gaizutis, RNO1, Principal
– Rafael Romis, Weberous Web Design, Founder
– Diana Lopez, Sunday Grind, Founder
– Matthew Zehner, ZehnerGroup, Founder & CEO

Print

Influencers, Big Brands and Startups @ Marina Del Rey Hotel - Main Stage
Aug 26 @ 1:00 pm – 2:00 pm

Influencers, brands and startups will discuss how they work together to create compelling campaigns that engage consumers and fans, are authentic, and can result in increased awareness and calls to action.

Speakers:

– Jake Paul, Team 10, CEO. Team 10 provides a top tier label of social media influencers appointed to foster undeveloped talent, and direct them to the top. Jake started as a Vine influencer, and has more than 15M followers and 4B video views across social media. He has acted in Disney TV shows and has worked with several big brands.

– Danny Berk, Snapchat influencer. Danny grew his Snapchat following from his surfing fanbase and now works with brands including Jack in the Box, ESPN/ X Games, Cinnabon, Zillow, The World Surf League, Citadel Outlets and more. He has been featured in Business Insider as one of the Top 13 Snap Chat Stars to follow and was nominated for the 2015 Shorty Awards for Snapchatter of the Year.

– Kevin Gould, Kombo Ventures, Founder.  Consults, advises, and invests in early to mid-stage tech startups and consumer facing brands. Kombo is invested in: Laurel and Wolf, Jukin Media, Beautycon Media, Draft Kings, The Hunt, Rinse, Clutter and more.

Innovating from Within: From Design Thinking to Design Doing @ Marina Del Rey Hotel - Edgewater Room
Aug 26 @ 1:00 pm – 2:00 pm

According to a Fast Company piece, for companies looking to innovate, “design thinking is not a fad, it’s a core business practice.” This panel of designers and innovators will discuss the approach, what works, what doesn’t, and what every team can instantly begin doing‚ from fostering culture to creating a safe space for dangerous ideas‚ to leverage actionable steps from design thinking to design doing.

Speakers:

– Jod Kaftan, Fjord, Group Design Director (Moderator)
– Rehan Ashroff, Farmers Insurance, Director of Innovation Lab
– Rick Weber, ADP, VP of Marketing, Added Value Services
– Bethany Fenton, DIRECTV, Head of Cross-Platform Experiences
– Neil Ishibashi, Fandango, Head of Design and Development
– Cauri Jaye, Rhubarb Studios, CEO

Print

Mindful-preneur @ Marina Del Rey Hotel - Boardroom
Aug 26 @ 1:00 pm – 2:00 pm

Being in a startup is tough: long hours, no sleep, working weekends, presentations, travel, etc. How do you be mindful: balance work and life, deal with stress, avoid burnout, keep going, take personal time, know when to delegate, etc.? How do you meditate, de-stress, and keep your mindfulness, and manage your work, family, friends?

Speakers:

– Ash Kumra, Author (Moderator)
– Cam Kashani, CoAccel, CEO and Founder
– Peter Awad, Slow Hustle Podcast, Founder and Host

Bios

– Cam Kashani, CoAccel, CEO and Founder. CoAccel is a human accelerator with startup support services. Cam Kashani co-founded Coloft, the first coworking space in LA, and is often referred to as the “godmother of Silicon Beach.” She has spoken internationally about technology, startups, women in technology, and more. @camskashani

– Ash Kumra is an award-winning entrepreneur, author, public speaker and talk show host recognized twice by the White House as an entrepreneur making an impact. He is author of “Confessions from an Entrepreneur”, and has been cited in articles including Forbes, Huffington Post, Entrepreneur Magazine, Startup America/Up Global, LA Times, OC Register, Tedx and The White House. Ash is currently helping run Youngry which inspires young & hungry minded entrepreneurs; Trade Kraft Media to help millennial entrepreneurs thrive, and social media agency Kolab with clients Pirelli and Olloclip. Ash is also Chairman of the board for the Tech Coast Venture Network (“TCVN”).

– Peter Awad, Slow Hustle Podcast, Founder and Host. Peter is challenging what it means to raise a family in the connected economy. He interviews founders to dissect how they are managing the responsibility of scaling a business while also incorporating slowness into their business and personal lives. He is also the Co-Founder of a mission based snack food company, Mission Meats, and the Founder of an eCommerce automotive parts business, Import Auto Performance. He is traveling around the country with his wife and kids.

Avatarism: The Personalization of VR @ Marina Del Rey Hotel - Waterfront Room
Aug 26 @ 3:00 pm – 4:00 pm

As VR developments progress at a rapid rate, the need to personalize VR experiences with realistic and believable manifestations of human actors, VR participants themselves and virtual agents (which adequately represent virtual people) have become extremely important. This panel will discuss the need for and development agenda required, to support the creation of virtual human constructs designed to inhabit VR environments and scenarios.

Social VR, Virtual Theater, Musical performances, Storytelling, history and educational experiences along with a myriad of other VR experiences will require dynamic, believable human simulations which act and re-act with enough precision to satisfy our complex neurologically ingrained perceptual needs, as they relate to realistic and comfortable human interactions in the virtual world.

Speakers:

– Moderator (TBA)
– Gregory Panos, Pizzeria Labs, CEO/Founder
– Woody Schultz, Screen Actor’s Guild (SAG) Motion Capture Committee Chairperson
– Hao Li, USC-ICT, Researcher
– Brett Leonard, “The Lawnmower Man,” Director

Growth Hacks for Ecommerce @ Marina Del Rey Hotel - Edgewater Room
Aug 26 @ 3:00 pm – 4:00 pm

In the fast-changing world of ecommerce, what are the latest ways to super-charge your growth? Learn from experts and operators what’s working today, what to stop doing, and what’s next for attracting, engaging, and retaining a loyal and profitable customer base.

Speakers:
– Jennie Wong, Shopping Quizzes, CEO (Moderator)
– Allen Lin, Retention Science, E-commerce Strategist
– Kyle Ransford, Chef’d, CEO
– Danielle Center, Monster Gardens, Director of Marketing
– Stewart Anderson, Mutesix, CMO

Print

VC FOMO for Early Stage Investment @ Marina Del Rey Hotel - Main Stage
Aug 26 @ 3:00 pm – 4:00 pm

This panel focuses on social proof and the role FOMO plays in investment. Also, experts will discuss the “smell” of exciting startups; the different checkboxes that lead a VC to want to sign on the line.

Speakers:

– Aviv Grill, Soapbox.TV, Co-Founder and CEO (Moderator)
– Laurent Grill, Luma Ventures, Director
– Joseph Guzel, Crosscut Ventures, Associate
– Will Coffield, Saturn Partners, Venture Investor
– Kiel Berry, Machine Shop Ventures, EVP
– Arteen Arabshahi, formerly Karlin Ventures

Accelerate Growth of Your Technology Team @ Marina Del Rey Hotel - Edgewater Room
Aug 26 @ 4:00 pm – 5:00 pm

Recruiting and building a technology team is a lot of hard work. How do you continually grow, challenge, and increase the technical skills of your team? Learn effective strategies for managing and grooming technical talent.

Speakers:

– John Shiple, K2teams, CTO (Moderator)
– Eugene Kovnatsky, NBCUniversal, Inc., VP of Software Engineering
– Al Brown, 1for.one, CTO
– Jordan Zommick, DirecTech Labs, CTO
– Kamil Mroczek, Sense360, CTO
– Jon Zerden, Athlete’s Performance, CTO
– Hasan Otuome, FX Networks, Manager of Technology

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Drones Take Flight @ Marina Del Rey Hotel - Waterfront
Aug 26 @ 4:00 pm – 5:00 pm

Drone experts discuss the growing drone market including the rise in drone startups, drone VCs and investors, and types of drone companies (photography, e-commerce, B2C and B2B). We’ll also discuss how to get started in drones, going from drone hobbyist to business, rules and legislation affecting drone flight, and drone resources in LA.

Speakers:

– Van Espahbodi, Starburst Accelerator, Partner (Moderator)
– Ben Marcus, AirMap, CEO
– Keith Kaplan, Tesla Foundation, CEO
– Dan Burton, DroneBase, CEO

Cannabis: State of the Industry @ Marina Del Rey Hotel - Boardroom
Aug 26 @ 5:00 pm – 6:00 pm

Overview of how the cannabis industry is using digital tools, technology, and becoming increasingly mainstream.

Speakers:

– Evan Eneman, Casa Verde Capital / Flower Shop, Strategist / Advisor (Moderator)
– Lynne Lyman, Drug Policy Alliance, State Director, California
– Jim Baudino, MERRY JANE MEDIA, VP Marketing and Business Development
– Drake Sutton-Shearer, PROHBTD

How to Turbo Charge Your CTO @ Marina Del Rey Hotel - Edgewater Room
Aug 26 @ 5:00 pm – 6:00 pm

Are you getting the most from your CTO? What can you do to feel confidant and make your business more robust? Gain a comprehensive overview of strategies and tactics for assessing the performance and the long-term viability of your technology leadership.

Speakers:

– John Shiple, K2teams, CTO (Moderator)
– David Subar, Break Media, CTO
– Erick Herring, VYNYL, CTO
– George Wu, AnyMeeting, VP of Engineering
– Boris Bronshteyn, Target Media Partners Interactive
– Zarik Boghossian, Wovenmedia, CTO

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Silicon Beach Fest – Closing Party @ CTRL Collective - Playa Vista
Aug 26 @ 6:00 pm – 11:00 pm

Join us for our Closing Party with a Burning Man Carnival Theme at CTRL Collective in Playa Vista. Details TBA.

– Tesloop cars will provide complimentary transportation from the Marina del Rey Hotel to the Closing Party.

Silicon Beach Fest – VIP Yacht Cruise @ FantaSea Dock
Aug 26 @ 6:00 pm – 9:00 pm
Track: Cocktail/Wine Glass

Silicon Beach Fest paid VIP badges and select sponsors and speakers are invited to join our closing VIP yacht cruise. Enjoy appetizers and beverages aboard a three-level FantaSea Yacht. The yacht will be docked for two hours for cocktails and networking, and sail for one hour around the marina for spectacular views of the sunset. Bring your passes and your ID.

Tesloop cars will provide complimentary transportation from the Marina Del Rey Hotel to the yacht dock, and from the yacht dock to the CTRL Collective Closing Party.

There will be a separate list for this event. Speaker badges, regular full or day badges, and volunteer passes will not be admitted.

Aug
27
Sat
SBF Beach Games @ Various venues
Aug 27 @ 10:00 am – 6:00 pm

Beach games will let you continue to network with your Silicon Beach Fest friends at the beach, LA style!

You will be able to register for the following games here soon:

– Volleyball
– Basketball
– Surfing

Game times and separate registration will be available soon.

If you’d like to help run / add a sport, email info@digitalla.net with BEACH GAMES as subject.

Aug
28
Sun
SBF SundayFunday Pool Party @ Marina del Rey Hotel - Pool
Aug 28 @ 12:00 pm – 3:00 pm

After an action-packed Silicon Beach Fest, you’re invited to relax poolside at the annual Silicon Beach Fest SundayFunday. Wear your swimsuit, flip-flops and bring shades as we lounge at the Marina del Rey Hotel pool’s weekly SundayFunday. Join us in our cabana sitting area near the pool and the DJ booth, and take pics with the Silicon Beach Fest Surfboard.

Complimentary admission to first 50 attendees courtesy Media Temple. After that: $10 admission.

Media Temple

poolparty