Silicon Beach Fest

Schedule

Schedule Subject to Change

Aug
24
Wed
Advertising Apps on Mobile Phones and Tablets @ Marina Del Rey Hotel - Edgewater Room
Aug 24 @ 1:00 pm – 2:00 pm

Your PC rides in your pocket, and it functions differently than any other computer you’ve ever owned. What used to start with search now begins and ends with apps. Targeting, tracking, ad serving, and attribution have all turned inside out, and a tiny piece of code called an SDK can make or break your mobile marketing program. Welcome to the multiscreen, mobile-first Internet. The perils are many and the spoils are rich. This panel will decode the technology, explain the culture, and provide actionable strategies that have made brands successful in this dynamic and rapidly changing environment.

Speakers:

– Mitchell Reichgut, Jun Group, CEO (Moderator)
– Emma Witkowski, Mindshare, Senior Partner/Director, Digital Investment Lead,
– Caty Burgess, CW Network, SVP, Media
– Scott Bishoff, Fox, VP, Digital Media
– Chris Moynihan, K-Swiss Global Brands, Global Digital Marketing Manager
– Yvonne (Ip) Abt, VP, Partner, Portfolio Management at UM, who represents Sony Pictures

Aug
25
Thu
From the Frontlines: The Future of Advertising @ Marina Del Rey Hotel - Main Stage
Aug 25 @ 11:00 am – 12:00 pm

Given that 80% of ads are expected to be consumed digitally by 2020, it is clear advertising as an industry is undergoing enduring change. So what will the future hold? In this session, leading startups in the adtech space will discuss current trends and their predictions for the future. Moderated by visionary investor in the space Ashu Garg (behind successful giants like NetFlix, Tube Mobile, and more), and pulling from many forward-thinking disrupters in the advertising technology — like the inventor of in-image ads (GumGum), the brains behind the emergence of native ads (Sharethrough) – this session is not to be missed!

Speakers:

  • Ashu Garg, Foundation Capital, General Partner (Moderator)
  • Ophir Tanz, GumGum, Founder & CEO
  • Dan Greenberg, Sharethrough, Founder & CEO
  • Pete Kim, MightyHive  Founder & CEO
  • Oliver Roup, VigLink, Founder & CEO
  • Thibaut Munier, Numbly, Co-founder & COO
Influencer Marketing: Breaking through the Noise without a Million Dollar Budget @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 11:00 am – 12:00 pm

Influencer Marketing has taken off, yet the industry is far from mature. We will discuss the various ways to work with influencers, opportunities, pitfalls, and how to get major exposure + ROI.

Speakers:

– Ben Bono, Tandem, Co-Founder & President (Moderator)
– Justin Moore, YouTube Influencer; Trending Family, CEO
– Kevin Morris, DSTLD, COO
– Taylor Nikolai, Snapchat Influencer; Viral Spark, CEO
– Lauren Merriam, Kin Community, VP Sales
– Alison Shurter, Tandem, Creator Success Manager

Future of Social Advertising @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 12:00 pm – 1:00 pm

A discussion regarding the latest in advertising strategies and tools from Facebook, Instagram, Snapchat, Google, Twitter, LinkedIn and more.

Speakers:

– Brian Meert, AdvertiseMint, CEO (Moderator) (Advertising on Facebook)
– Jason Sullivan, Viral On-Demand, CEO (Advertising on Twitter)
– Dan Smarg, FotoGenie, Founder (Advertising on Instagram)
– Saba Sedighi, iStream Social, Founder/Lead Strategist (Advertising on Snapchat)

Driving Native Advertising Success @ Marina Del Rey Hotel - Boardroom
Aug 25 @ 1:00 pm – 2:00 pm

User data shows: successful native advertising campaigns are centered around engaging and useful content. Our panelists break down the drivers of native ad success and campaign best practices — and reveal why L.A. is poised to be the leader in the native ad industry.

Speakers:

– Severin Nesselhauf, Digital Republic, Partner (Moderator)
– Rebecca Coleman, Something Massive, Partner
– Chris Rooke, NATIVO, VP Strategy
– Zach Glass, Red Interactive, VP Advertising

Programmatic and the New Media Agency @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 1:00 pm – 2:00 pm

A look at how marketers and media companies leverage data, ad tech and marketing expertise to reach consumers. From large agency holding companies to newly formed consulting groups, programmatic makes targeting more granular, makes billions of ad impressions easily available, and eases the labor costs for operating a media company. The automated buying and selling of data and ad space is changing the way media companies operate from the inside out.

Speakers:

– Robert Brill, Brill Media, Founder (Moderator)
– Cooper Harris, Klickly, CEO
– Steven Kaufman, Accuen, Managing Director
– Ken Nicholas, VideoAmp, Head of Cross Screen Sales
– Erin Yasgar, Wondros, Head of Marketing and Digital Strategy
– Todd Yu, Media Assembly, Programmatic Director

Boozy Horsemen, Masked Vigilantes, and the Power of Online Fandom @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 2:00 pm – 3:00 pm

Ignition Creative is a Playa Vista-based agency that specializes in entertainment advertising. From Netflix Originals like Daredevil and BoJack Horseman, to summer blockbusters like Teenage Mutant Ninja Turtles and Finding Dory, Ignition strives to create experiences that will earn new fans and thrill established ones. Through strategic insights, breathtaking design, addictive in-world content, and data-driven social activations, Ignition crafts integrated campaigns that feel like natural extensions of the worlds they represent. For this panel discussion, employees across several disciplines within the agency will discuss partnering with some of the world’s biggest entertainment brands and the unique pleasures (and challenges) of creating fan-driven content.

Speakers:

– Jake Gant, Tumblr, Account Director, Southwest (Moderator)
– Lissy L’Amoreaux, Ignition Creative, Head of Digital/Social
– Brad Burris, Ignition Creative, Creative Director, Digital/Social
– Nick Burd, Ignition Creative, Associate Creative Director Digital/Social
– Lena Lotsey, Ignition Creative Sr. Social Media Manager

Ignition_Creative

Video: How the Future of Advertising is Changing the :30 Spot @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 3:00 pm – 4:00 pm

Advertising, at its best, has underwritten many of the great stories that shaped consumer habits and availed both new technology and richer content to mainstream audiences. But how do you tell fresh brand stories in an Adblock-driven culture?

In this panel, AerServ, engage:BDR and Opera Mediaworks join forces to discuss what’s dividing the tectonic plates of advertising, and the tools needed to create stronger, more effective digital marketing strategies. With case studies that feature brands like Mcdonald’s, Toyota, Verizon, Stoli, Hilton, and Adidas, learn how mobile video can drive engagement with your brand, how to power more impactful messages with data-driven targeting, and how to produce true transmedia content, adding value through flawless execution and smart messaging

Speakers:

– Andrew Gerhart, AerServ, COO
– Ted Dhanik, engage:BDR, CEO and Co-founder
– Nikao Yang, Opera Mediaworks, SVP of Global Marketing & Business Development

Bios

Andrew Gerhart, COO, AerServ

As Chief Operating Officer of AerServ, Andrew oversees the company’s day-to-day operations, ensuring that clients, employees and partners have the right captain’s steering the innovation, solutions and services needed for success in a mobile, social world. Andrew holds more than a decade of senior management experience in digital publishing. Previously, Andrew served as COO of Aerify Media. A longtime colleague of AerServ’s CEO Josh Speyer, Andrew formerly worked with Josh at Source Interlink Media (now rebranded as TEN: The Enthusiast Network), where he managed the SEO team and coordinated the SEO efforts for all web properties to maximize organic traffic and search engine exposure including: Automotive.com, MotorTrend.com, Automobilemag.com and 200 others.

Ted Dhanik, CEO and co-founder, engage:BDR

A co-founder of engage:BDR, Inc. Ted serves as Chief Executive Officer overseeing strategic marketing, sales and business development, client relationship management and content acquisition.

From 2003 – 2008, Ted was with MySpace.com developing strategic marketing initiatives. Working very closely with founders Chris DeWolfe and Tom Anderson, Ted was responsible for launching the brand in its infancy through a very specific combination of on- and offline campaigns. Also, Ted innovated business development at LowerMyBills.com in its early stages through acquisition by Experian, and was also an integral part of the early development and launch of the consumer lending program at NexTag Corporation.

Dhanik has worked for or been a partner at several other companies in business development, sales and managerial positions, such as Xoriant Corporation, Atesto Technologies, Inc., Brigade Solutions, Beyond.com/Cybersource Corporation and Merrill Corporation. Mr. Dhanik has a degree in Business Administration and Marketing from California State University at Hayward. Ted sits on the board or advises other tech startups such as Fighter, LottoGopher and Schizo Pictures, and is an active mentor at Los Angeles-based startup accelerator Start Engine.

Ted is passionate about remaining a thought leader in the industry. His writing is regularly published in publications including Ad Age and VentureBeat, and he contributes to industry standards and positive change, sitting on IAB committees including Anti-fraud Workgroup, Anti-malware Workgroup, Traffic of Good Intent Task Force, Programmatic Counsel, Digital Video Committee, Mobile Advertising Committee and Performance Marketing Committee.

Nikao Yang, Senior Vice President of Global Marketing & Business Development, Opera Mediaworks

Nikao Yang is Senior Vice President of Business Development, Monetization & Marketing at AdColony (a division of Opera Mediaworks) where he leads all aspects of global marketing, sales and corporate strategy. He additionally forms and manages relationships with key media and agency partners to support business and corporate development goals. Shortly after the company was founded, Mr. Yang was the first business executive hired, responsible for establishing and growing business development, marketing, publishing, advertising sales and operations. Prior to joining AdColony, Mr. Yang served in key marketing and strategy functions at Toyota Motor Sales, USA, playing a leading role in the launch of the first-ever Toyota Rewards Visa Card and acclaimed marketing initiatives for the Scion brand. Before joining Toyota, Mr. Yang served as an investment banker in the Media and Entertainment Industries Group for SG Cowen.

Mr. Yang holds an MBA from the UCLA Anderson School of Management and a BA in Economics with Honors from the University of California, Los Angeles.

Marketing and Advertising Technology in Modern Commerce @ Marina Del Rey Hotel - Edgewater Room
Aug 25 @ 4:00 pm – 5:00 pm

The use of data and technology is becoming more sophisticated in all aspects of marketing and commerce. Learn how martech and adtech are converging to deliver more effective audience targeting, merchandising, attribution and retention strategies in an increasingly programmatic and mobile landscape, including the pressing issues, innovations, technologies and tactics driving performance for the world’s leading digital brands.

Speakers:

– Tony Winders, Winders Consulting Group, Principal (Moderator)
– Varoujan Bedirian, Viant, SVP Product Management
– Patrizio Spagnoletto, CMO, SteelHouse
– Nick Metcalfe, Saatchi & Saatchi, Associate Director of CRM and Analytics
– Gabe Gottlieb, Pathmatics, CEO
– David Perez, Convertro, AOL Platforms, CMO

Univision Panel @ Marina del Rey Hotel - Edgewater Room
Aug 25 @ 5:00 pm – 6:00 pm

Speakers from Univision will discuss creating, development, marketing and distribution of Latino content, working with influencers, and reaching Latino audiences.

Speakers:

– Diego Carvejal, Univision, Vice President of Digital Content
– Jennifer Perri, Univision, Director of Partnership Development and Multi-platform Strategy
– StyledbyAle, Lifestyle Blogger/YouTuber
– Christina Zalpa, Sizmek, Sales Manager LATAM & US Hispanic
– Adrien Sossa, Xad, Director, Channel Partnerships

Bios

– Diego Carvejal, Univision, Vice President of Digital Content

As Vice President of Digital Content at Univision Communications Inc., Carvejal has experience designing, structuring, and leading digital operations in both the US Spanish Language Market (UNIVISION, UFORIA) and in LATAM (EL TIEMPO, CARACOL)

– Jennifer Perri, Univision, Director of Partnership Development and Multi-platform Strategy

As the Director of Partnership Development and Multi-Platform Strategy at Univision, Perri has launched the Univision Creator Network and has facilitated successful campaigns for Coca Cola, AT&T, Target, and Universal.

– StyledbyAle Lifestyle Blogger/YouTuber

Alejandra Rodriguez, AKA “StyledbyAle,” is a beauty and fashion YouTube creator. With a social media following of over one million people who tune in to her tutorials, style hauls, and even peaks into her personal life.

Univision